Stack Overflow is about as technical of a brand as you can get for a company podcast. They are a popular forum and resource for web developers. Their show, the eponymous
The Stack Overflow Podcast
takes an approach I like. With production partner Editaudio, they identify their core audience, high-performing software engineers, and brings an ongoing set of interview guests to the show that bridge the gap between that audience and the wider world of tech. The show keeps up a twice-a-week cadence, and I listened to an episode with Tomasz Tunguz, who is a successful venture capitalist known particularly for his hands-on data analysis and approachable writing style. It’s a great sweet spot - a guest who is a credible coder himself, and also brings name recognition and more universal themes from tech investing. I can see episodes like these resonating with software engineers interested in wider tech insights, as well as general tech podcast listeners who might get drawn in to exploring more technical content.