As I mentioned yesterday, financial services branded company podcasts can in particular blend together, so companies need to make sure they have an appropriate that feels authentic and unique to their brand.

The Road to Why

The show is from Northern Trust, and specifically their Institute, which is the home for their research and insights for high net worth clients. Host Eric Czepyha conducts the interviews that emphasize business lessons and handling wealth, but also with a genuine connection to finding your purpose in life. I liked their recent episode with Katrina Markoff of Violet Flame Chocolate. Great story of her journey as a chef, building a successful business, and making choices based on her principles and impact along the way.