One of the important nuances in creating a branded company podcast is designing it for the specific audience you want to reach, not just the general listener in the show’s category. I like how this comes through in the long-running podcast from Sysco Canada:

The Restaurant Show with Jay Ashton

There are lots of podcasts about chefs and cooking and what restaurants to eat at. It’s a good choice for Sysco, which sells food and paper and related goods that restaurants need, to partner with a host on the show that takes the angle of the restaurant operator. They still talk about food dishes, but with more emphasis on sourcing ingredients, menu construction, and restaurant operations. The show is also impressively prolific - 240 episodes overall in the feed, and 13 just in the month of March!