If your product is used outdoors, in restaurants, for travel, or any other place outside an office, it works well to take listeners of your branded company podcast audibly into those environments.

The Polaris Adventures Podcast

That’s definitely true for the Polaris brand. Their podcast has host Jared Christie interviewing companies that are resellers, renters, and users of Polaris equipment for consumer adventures. It’s a fun mix of the business and partner ecosystem aspect, while naturally having an element of the exhilaration of actually using their products.