One of the powers of podcasting for brand marketing is the ability to host and engage in a conversation about the important topics where your company is playing a leading role. Most other marketing channels don’t allow for the extended duration and dedicated attention of podcasting. That’s something Chief, the membership network for women business leader does a great job harnessing in their podcast:

The New Rules of Business

There’s a lot to like about the show - it tackles discussions that are important to the company’s stakeholders, like maternal health, childcare, corporate DEI programs, and more. It brings in great guests who are women leaders and thus reinforce the Chief membership network value. And the company’s co-founders are compelling hosts on the show, helping reinforce their individual and company brands as well.