Getting high quality guests is so important for a branded company podcast to reach an expanded audience. Every episode is a chance to get a first time listener and turn them into a regular. You want enough overlap with your current tone and listeners, while also using each episode to tap into the guest’s own audience and popularity.

The Logan Bartlett Show

Logan Bartlett is a software investor at venture capital firm Redpoint Ventures, and he interviews entrepreneurs and fellow investors. As a good example of the widening reach from each guest, I discovered the show when his interview of Uber’s CEO was publicized internally at the company. There are a lot of tech interview podcasts, and even a lot of VC interview podcasts. This show is a nice combination of digging into business fundamentals and insights about business culture - it really demonstrates the VC skillset.

https://brandsinaudio.com/podcast/the-logan-bartlett-show