When brands and general interest podcast networks find the intersection of a topic area and the brand messaging, it’s a great fit all around. Weight Watchers partnered with Lemonada on:

The Body Collective

They have a group of hosts Katie Sturino, Hunter McGrady, Ashley Longshore, and Tracy Moore, and episodes are an honest, serious, but also joyful look at “everything from weight-loss medications to dating while plus-sized”.

It’s a good demonstration of what a brand gets from being the title sponsor on a network show. The chat format is well polished and produced, and the company branding is subtle - it’s in the show logo (though not in the description); weight treatments can be covered in the discussion but aren’t a fixed part of every episode. Weight Watchers is present in midroll ads, but so are house ads for other shows on the Lemonada network. The more ways brands can be incorporated in sponsored content and partnerships with production networks, the more we’ll see branded company podcasts evolve and grow.