When a new technology area is moving at unprecedented speed, companies have to tell their own story, and branded podcasts can be a key component. The industry undergoing that level of change now is AI, and Intel is using a new podcast to be a bigger part of the conversation:

Technically Speaking

The show’s format doesn’t need to be a departure from the typical tech narrative podcast. Product partner iHeart Media brought in a credible host, each episode tackles an AI-related theme, and brings in guests from Intel to talk about their work in the space. Intel really is doing impressive work in AI research, and I think the show does exactly what it needs to. With OpenAI, so many other startups, and pretty much every tech and tech adjacent company talk about AI, it’s easy to get lost in the noise. Listening to an episode of the show reminded me that Intel has been and still is a major thought leader in each generation of advanced computing power. So the show has done its job - reminding the listener of the company’s place in the market.