One of the consistently largest spenders on podcast advertising recently has been ZipRecruiter. So it was really interesting to see them take the plunge into producing their own company branded podcast!

Talent All-Stars

The show is hosted by ZipRecruiter President David Travers, so it has strong executive support at the company. I’ve noticed a growing number of HR / People team focused companies adding branded podcasts, which makes a lot of sense, as it’s a business function that deserves extra attention, and the stories about how hiring and HR contributes to company culture and growth are compelling.

ZipRecruiter’s show just launched at the beginning of the month. If their investment in their own show is anything like the almost decade-long effort they’ve had in advertising on podcasts, they’re in it for the long haul!