One of the great use cases for branded company podcasts is customer education, similar to the role that blogs and articles can play in written form. Today I’m taking a look at the podcast from west coast energy utility PG&E:

Straight Talk with PG&E

It can be hard to come up with grand narrative arcs and stories related to a topic like energy transmission and conservation. But the good news is you don’t have to. PG&E uses their podcast as a nice form of customer education. The episode I listened to is titled “Earn Financial Incentives by Reducing Stress on The Grid” and it explains exactly how to do so. It’s a topic that would fit right in as a written article, and it would make a ton of sense if the PG&E marketing team has created content in both formats.

Host Tatihana Manning does a great job walking through the topic with PG&E staff explaining the concept, and it comes across as educational and helpful. It conveys PG&E and its customers as partners in conserving energy and saving money, which sounds great for the kind of marketing messages they want to deliver.