The bar is now really high for the caliber of recognizable industry guests needed for a branded company podcast to stand out. That’s my key takeaway from listening to an episode of the podcast from market research software company Suzy:

The Speed of Culture

But before I drop some of the company names they’ve had on the show, they also have a couple other key elements - Suzy CEO Matt Britton is really effective as a host who knows the marketing space well; they also are producing the show in partnership with Adweek, Acast, and Fame.so which I suspect is a great driver of some additional promotion and visibility.

The show brings in CMOs and similarly impressive marketing industry leaders. That has included Indeed, Pernod Ricard, Moderna, Warner Music Group, PepsiCo, and Google all in the last couple months. Plus, it’s always great to get a bit of celebrity buzz as well - they just had on NBA and NFL stars Blake Griffin and Ryan Kalil, who are building their own media business.