It's cool to see combinations of corporations and non-profit or cultural institutions partnering up on a branded company podcasts of mutual interest.

Sparrow's Point: An American Steel Story

The podcast is directly published by the Baltimore Museum of Industry, while also having Maryland NPR affiliate WYPR for production, and Tradepoint Atlantic as a commercial sponsor. Each of them play a key role. The Baltimore Museum for preserving the legacy of the shipyard and steel manufacturing hub that has deep ties to the local community. WYPR for the combination of audio storytelling expertise also rooted in Baltimore. And Tradepoint Atlantic, who purchased the Sparrow's Point property and surrounding area for a major redevelopment project.

The Tradepoint angle is particularly interesting, as it's a savvy public relations move and connection with the Baltimore community to invest in memorializing the history of Sparrow's Point while it goes through the potentially contentious transformation to new industrial use cases.