To get better at audio storytelling, it helps to listen not just to other branded company podcasts, but also shows that dive into the process of telling stories. Today I’m highlighting a show that actually falls into both categories, from Podcast Allies:
Sound Judgment
Podcast Allies does podcast production and strategic consulting, so it works well for them to make their own podcast highlighting the storytelling process. Each episode has host Elaine Appleton Grant interviewing an audio creator. I listened to a recent episode about telling your own story, and it had great coverage of both tactical ideas and inspirational examples. I also loved the clear takeaway points at the conclusion of the interview, which I wish more shows included.
Shoutout to the full editing team on the show: Tina Bassir, Andrew Parrella, Kevin Kline, Audrey Nelson
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet