This is my third post about Signal Hill Insight’s 2025 Branded Podcast Benchmark Report, and I highly recommend checking it out in the link on this post, and getting in touch with Paul Riismandel and the team there about how to evaluate the performance of your company’s branded podcast.

I’ve covered my favorite recent discoveries that highlighted the report’s insights on Positive Brand Association (”Our Primary Purpose” from Alcoholic’s Anonymous) and Listener Recommendation (”playing god?” from the Johns Hopkins Berman Institute of Bioethics). I’m wrapping up today with the reports final theme on Earned Attention from Listeners - “75% of listeners agreed that a branded podcast episode kept my attention for the entire episode.“

The show that comes to mind for me on this is “Colormixology” from Sherwin-Williams. This is also a new show, and I recommend listening from episode one, as you can hear how much excitement there is from the creators to launch the show and share their passion for the world of color and paint. That made me want to keep listening segment by segment, with the energy staying high throughout and keeping the listener wondering what else will be included.

Follow the link on this post to get your own copy of the report.