It’s a good sign for a branded company podcast if you can identify one strong word that connects the company culture to its customers and to a storytelling theme for the podcast. For renowned healthcare company Mount Sinai, they focus on “resilience”
Road to Resilience
I really like the choice, as healthcare is so well suited to telling stories of perseverance, recovery, and the heroes who are devoted to taking care of patients. The most recent episode about therapy dogs / facility dogs is a great example. It takes a small part of the overall care solution at the hospital, and really gives it the spotlight to showcase the people involved in the service and the special impact it has on young patients.
With host Stephen Calabria and producer Lucia Lee, you’ll feel inspired hearing these stories, and reminded about how much work goes into groundbreaking research and compassionate care.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet