I want to highlight branded podcast launches and milestones - so on that note, congrats to Mazda Canada Inc and Pacific Content on their new show:
The show is a four episode package all released at once, which makes sense as the concept is to ask and answer the questions consumers have about buying an electric car. It’s a good reminder that some branded company podcasts have a natural structure of a continuous flow of episodes, and others are more clearly a limited series that can cover a topic in full.
Host Tara Jean Stevens has a great tone and delivery for this style of educational podcast. It treats the listener as educated and inquisitive about EVs, while still making sure to address the basics that people may be shy to ask in person, but are perfect for covering in-depth in audio.
Another useful takeaway is about targeting for your specific regional or demographic audience. There’s a wider world of automotive podcasts and electric car podcasts within that. But Road to Electric is specifically for Mazda Canada, and I like how the show leans into that. It features guest who are experts on the Canadian market, and uses consumer examples about internal combustion versus electric when driving in Saskatchewan’s brutally cold winters. When you know your market, follow this example of making sure all elements of the show are connected to the audience’s experience.