Continuing on with my week (or so) of highlighting credit union branded company podcasts, next up is Greater Sacramento, California based SAFE Credit Union:

Perfect Cents

I knew I could count on the category for some solid show name puns. This podcast is hosted by two passionate members of the SAFE team, Community Impact Specialist Brit Kelleher & Relationship Manager Alex Becerra, which is a good example that your podcast hosts can come from various areas within the company, and it’s often teammates who are already actively engaging with customers that have the right energy and expertise to be on mic.

The other thing the show really emphasizes that is always an interesting strategic choice is highlighting the company’s own expertise and products, with internal guests on the episode, and specifically talking about the financial services products that they offer. In many cases companies should lean into this even harder - you’re putting all of the effort into making the show, and you have an active audience of your interested existing and prospective customers; they want to know what you can do to help them!