I don’t think I’ve talked that much about community building in my branded company podcast reviews, but I have a good reason to with this show from UpSwell Marketing:

Passionately Curious

The show covers marketing tactics for small businesses with a mix of hosts Matt Courtoy Erik Goodstad Annie Burch from UpSwell, and lots of guests. They weave customer community into the show in a way I haven’t seen in most podcasts. They talk to the audience directly as the UpSwell community, have special offers and giveaways, and the companies featured as guests are collaborating more widely with UpSwell customers. It fits together nicely and is the kind of integration across marketing and customer success that is still too rare in podcasting.