Branded company podcasts inherently make a choice to have at least one specific, named person representing the brand as the host. So what do you do when the organization's whole existing is based on anonymity?

Our Primary Purpose

This show is from Alcoholics Anonymous, specifically its General Service Office, and I learned as much about the AA organization as I have about any other non-profit organization through their podcast. The show has unique elements from AA's principles - guests who are AA members have their anonymity protected, while the show also features full-time staff. It dives deep into AA's tradition of self-support, meaning they don't take outside funding that doesn't come from members and literature sales. And they nicely integrate archive clips in telling the founding story.