Among the branded company podcasts in my Brands In Audio directory, the vast majority are for corporate or organizational branding. But a small percent I consider also to be in the wider genre with a focus on an individual expert, or as is the case today, as a companion to other forms of media.

Now on Netflix

For companies whose main business is creating media of some kind, whether video like Netflix or written articles, podcasts can be a great way to promote their main content through another media format. Now on Netflix is pretty self-explanatory - their hosts from among the Tudum marketing team talk about the movies and TV series that are coming to the platform. There’s a reason people comment that it’s hard to decide what to start watching from among the growing inventory of options on streaming platforms, so of course the platforms should take matters into their own hands and make podcasts helping get subscribers excited about what to watch next.