NerdWallet is well known for their focus and effectiveness of content marketing to grow the brand. Accordingly, they have made a long-term commitment to branded company podcasts:

NerdWallet’s Smart Money Podcast

The show is impressively up to almost 400 episodes all the way back to 2017. Hosts Sean Pyles and Sara Rathner cover a wide range of personal finance topics and have a finely tuned structure. They make the topics approachable for regular consumers, and integrate house ads for the NerdWallet products.

One interesting touch in the show description that I haven’t seen many places is calling out what other podcasts are similar. (”You’ll love NerdWallet’s Smart Money Podcast if you like podcasts like Planet Money, …”) It’s a nod to the upside of making a connection to other shows to a prospective listener outweighing any risk of sending them away to listen to something else.