Companies that have an economics / economist team on staff have a great opportunity to turn that research and insight into a branded company podcast, like Nationwide Insurance:
Nationwide Market Insights
As if to emphasize that you’re going to get no-nonsense, economics-focused content, the show description is quite simply “Podcast by Nationwide Economics”. So let me elaborate on that a bit further on their behalf. They cover topics about how the economy works, targeting a mix of topics for small business owners, consumer behavior, and wider policy. I listened to an episode “What are small business owners saying about the economy?” It did a nice job presenting the challenges facing small business and the tough decisions they have to make. They also have a range of guests from within Nationwide reflecting the variety of topics they cover. The only other thing I was missing - the recognizable sonic logo and jingle that “Nationwide is on your side”!
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet