For companies that are made up of franchises, regions, or other semi-independent units within an overall brand, it can be hard to coordinate on overall marketing efforts. Who is putting in the money to fund these efforts that benefit everyone involved, and who coordinates to make sure the content works for everyone.

AAA has this corporate structure, and it is their AAA Mountain West Group that put together this show under the overall AAA banner:

MotorLand

Sound that BRANDS is the production partner, with Jarod DeAnda and Michelle Donati as hosts, and the show is really a road trip come to life. Each episode dives into unexpected stories of a particular city. I listened to one about the Mob history of Las Vegas, and they have others about Wyoming, Palm Springs, and Alaska.

The AAA connection is light, while still being a great fit for the brand. You’ll also notice that all of the locations are based in the Mountain West region. If a listener is reminded of these amazing places to travel and take road trips, they’re also well suited to remember the benefits of being a AAA member while out on the road.