I’ve been noticing more branded company podcasts taking creative approaches to recording and showcasing real world audio soundscapes in their show. That’s the first thing that stood out to me from the first podcast from Transport for London:
The stories are about guests’ love of the London tube, and the stories are much more engaging from having the discussions take place within tube stations and in other hidden areas of the subway network. I’m sure it took significant work from TfL and production partner 18Sixty to get great sounding audio from the noisy environment.
The podcast is yet another example of the magic of finding the right host, in this case “railway historian, broadcaster and lifelong Underground enthusiast Tim Dunn”. Whatever your business is, you also have these unicorns who are passionate about your product and with the professional speaking skills to match.
It’s also a common theme to launch shows in conjunction with an event or milestone. In this case, it’s the 160th anniversary of the London Underground. That’s a nice fit for these episodes that dig into historical themes. The show is just a four-episode miniseries. I hope that gets listeners engaged with TfL and is the first of more shows to come!