If you’re already investing big in sponsoring conducting customer / stakeholder interviews for other formats, it’s a logical extension to build a podcast around them. All the more so if you’re Red Bull and you’re sponsoring well-known athletes across sports and entertainment. Red Bull has a wide range of podcasts on different aspects of sports and music.
I started with Mind Set Win, partly because their episode with tennis player Matteo Berrettini caught my eye, as he’s also one of the players featured in the Netflix documentary Break Point. I like what Red Bull is doing with the format of Mind Set Win, as they combine the athlete’s own discussion of their training and competition best practices and hard lessons learned, with hosts Cedric Dumont and Kate Courtney bringing in commentary and psychology principles that fleshes out the overall package.