If your company provides a realistically less splashy service like automotive assistance from AAA, it makes sense to focus your branded company podcast on bigger picture themes that the company embodies. I have back to back posts coming up as examples of this from AAA.

Merging Into Life

This show is specifically from the Northeast region of AAA, and they brought in the production experts from JAR Audio. I found the show from it being nominated for a Signal Award. As the nice title pun indicates, the show tackles a range of adulting topics around finances, kids, and of course, cars and driving.

The scope works well to tackle a wider set of episodes than just road trips and automotive safety. And host Amanda Greene has a great energy to make adulting fun! The show launched this year in May, and another fun touch I noticed in the episode I listened to was inviting kids onto the show to answer questions about financial budgeting, to sometimes accurate and always hilarious effect.