Branded company podcasts are very often a single company endeavor. So I pay extra attention when a brand finds smart ways to bring some of their partners into the experience, like HAVAN does:

Measure Twice, Cut Once

HAVAN is the Homebuilders Association of Vancouver, and it makes sense that they’re attuned to working with their member companies. Jennifer-Lee Gunson of J Pod Creations and Michael Freedman of HAVAN host.

I listened to a recent episode in a mini-series with winners of HAVAN awards. First of all that’s a great way to turn a program that they were already running into compelling topics for the podcast. Second, it’s a great touch that they have sponsors for the show that are in the design and construction industry, Sponsors Fortis BC, Vicostone, and Trail Appliances. The sponsorships offset the cost of producing the show, and they’ve turned it into a valuable part of the listener experience as well by running promotions where listeners can win products from the sponsors!