Everyone in the U.S. has some level of interaction with the United States Postal Service, which these days it’s probably mostly the annoyance of promotional mail, important insurance information you don’t want to misplace, and the occasional birthday card from a relative. Even if you are shipping a package or updating a passport, most of us are not thinking of the USPS that often. And that general mail consumer is not who the USPS is targeting with their branded podcast:
Mailin’ It!
Hosts Dale D. Parsan, MBA, PMP® and Jonathan Castillo embrace the fact that their show is for the tiny fraction of people that are mail superfans. Maybe because they have a family connection to working at USPS. Maybe because they are in charge of shipping at their small business and know the intricacies of delivery products. Recent episodes have covered the historical side with the Smithsonian’s National Postal Museum, an update to the name and details of a particular USPS shipping option, and a topic of “utmost importance”: dog bite awareness. I have no idea how widely listened to the show is. But regardless, they are making the most USPS a show can be and I love it for going deep on the nerdy, nuanced, devoted topics they feature.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet