There’s increasing overlap between podcasts and YouTube videos, as more podcasts are published in video form and YouTube becomes the home for Google’s podcasting ambitions. So I found the style of this podcast from LEGO and Nickelodeon / ViacomCBS Velocity really interesting:
The Friends sub-brand is targeted at more of an older, female audience than the base brand and other specific lines of the building blocks. LEGO Friends has its own interesting history of launching more than 10 years ago, getting sales traction but also some critique around gender stereotypes, and now relaunching in 2023 with new toys, characters, and media properties.
The podcast features hosts Nicole Laeno, Jordan Mae, Kheris Rogers, and Pressley Hosbach and it feels right at home in the frenetic environment of kids podcasts and YouTube channels. It jumps quickly between activities, features food, clothes, and school themes, and plenty of inside jokes. It’s a show designed for kids and tweens, and it really shows in the style that will keep them entertained and connected to the LEGO brand.