Microsoft is one of companies with the most prolific and consistently high quality portfolios of branded company podcasts. I've featured them a number of times for their shows that connect their technology innovations with entertainment and business.

Leading the Shift

They're back with another show that debuted in January from the Azure part of the business. I listened to episode 4, which really leaned into the pop culture side, explaining a tech partnership that powers an interactive video project with the band Coldplay. It's a cool concept, puts Microsoft Azure tech at the center, and shares crystalized takeaways for business. Four episodes dropped at once at launch - I hope it's an ongoing rather than limited run series.