Branded company podcasts fairly rarely use scripted fiction as the format, but when they do, it can be really impactful.

LEAD how this story ends is up to us

The show is from an organization with the name and goal to End Lead Poisoning. So it’s not a spoiler for the plot that someone will be affected by a hard to diagnose ailment that was lead poisoning all along! That doesn’t take away from how enthralling and emotionally affecting the show is. It certainly helps that it has a star-studded voice cast (including actors Merritt Wever and Cynthia Nixon) and production team (notably director Alan Taylor of Sopranos, Game of Thrones, and more). Shows like this make me excited to see how brands and organizations can take bigger swings on innovative podcast formats!