Podcasts are a great way to bring a company’s work to a different and especially younger demographic, so I really like what The Santa Fe Opera is doing with their branded company podcast:
The show falls under the banner of Opera for All Voices, which The Santa Fe Opera helped spearhead, but also has support from other major operas across the U.S. It’s a great cause to “produce new operative works for audiences of all ages” and tell “stories of our time”.
Using a podcast to document and share the creation of a major project, whether artistic of more commercial, is a great use of the medium. Host Andrea Fellows Fineberg uses the episodes to talk to the many, many people involved in putting together a new opera, and focusing on the community impact of the work. I have family connections to careers in opera, so I have an extra appreciation for how difficult and worthwhile it is to bring the art form to new audiences.