Today is day two of this week-long series of branded podcast reviews that connect to people I met at Podcast Movement. Next up:
I had a brief conversation with Gabrielle Smedes from the show’s production company Vox Media, and we talked about the show as a departure from their usual network of general interest shows. I’d actually already listened to Into the Mix and had it earmarked for sharing insights. The show overall has a theme of “joy and justice” and in addition to the compelling stories of people fighting for these causes, navigated by host Ashley C Ford, the show has a really cool real world activation. The overall promotion was a new flavor tied to Refugee Week in June. The flavor is called Sunny Honey Home and I can’t resist whetting your appetite’s with the description of the ingredients and origin story:
“This refreshing new creation is made with lemon flavour ice cream, sweet honey caramel swirls, and lemon flavour cookies. However, what’s really special about this particular flavour is that fact the ice cream giant has co-created it with eight entrepreneurs from refugee backgrounds – inspired by the flavours of Morocco, Afghanistan and Syria." While it only gets a brief mention in the episode I listened to, I love the idea of a branded podcast being tightly connected to the launch of new consumer products.