You invest painstakingly in building up a podcast's name and brand over dozens of episodes. Then what do you do when you want to take the show in a dramatically new direction or relaunch with a different host and focus? Adobe just went through this transition with their show now called In the Making and previously known as Wireframe.

In the Making

Besides the name change, there is a new host Teresa Au, and a different concept that puts more of the focus on how entrepreneurs use and are inspired by creative tools, rather than design challenges more generally. I’ve listened to Wireframe throughout its five seasons, so I’m sad to see it go, but excited for the new energy and love that Adobe is holding onto the RSS feed audience by rebranding the feed name and logo.