I wish all of the branded company podcasts I review were still going strong and publishing new episodes. But, unfortunately there are lots of excellent shows that release a dozen or fewer episodes before fading away. There’s still lots to learn from these shows, so let’s take a closer look at the podcast from Glassdoor:
The show follows a 1:1 interview format with host Amy Elisa Jackson from Glassdoor’s marketing team at the time. Why highlight this show among lots of short lived interview podcasts? I think it does a really good job aligning the themes of the show to the company positioning. Glassdoor is the website for reviews from employees about their workplace culture and leadership. So it’s a solid fit for discussions about what makes for effective workplaces and how to thrive in different work environments. And among the 11 episodes they have a great set of guests, including author & podcaster Brene Brown, Basecamp CEO Jason Fried, and White House advisor Valerie Jarrett.
The end of the show was probably some combination of departure of members of the production team, or not quite having the internal support on the ROI for continuing to make a high caliber show. But, part of the appeal of the open podcast ecosystem is (most of) these retired shows live on can still delight new listeners well after there are new episodes coming out.