When brands work with podcast production companies, they can take much bigger swings on narrative themes, like Cadence Bank’s show with Lower Street:
In Good Companies
I spotted the show because it just returned for an impressive sixth season. They have a new host Ari Marin, with producers Eydie Pengelly and Danielle Kernell. The first episode covered “technology and the future of business”, with other subsequent episodes on internal communications and business education. There’s no shortage of shows that can provide a primer to tech and AI, and this one is well researched and relevant for relative newcomers and those involved in the space.
The partnership allows them to tackle broad topics, more so than is typical for a financial services company podcast that might just focus on personal finance or business leadership.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet