Let’s get some disclosures out of the way up front. I used to work at Boston Consulting Group, and I partner with Lower Street on the Brands in Audio directory of branded company podcasts. BCG and Lower Street have a new collaboration that launched last month:
Imagine This…
Topic wise the show fits in well with the portfolio of consistently great business strategy podcasts (I especially recommend The So What, Climate Vision 2050, and American Metamorphosis). But no business or tech podcast network is complete without an AI podcast in 2024!
I like the approach BCG and host Paul Michelman take with Imagine This. They have interesting angles so far with how AI could supplement executives, and how to delight and attract workers. And there’s a clever element that they have BCG’s generative AI bot, named GENE, as an active co-host, sharing insights and interacting with Paul. It could come across as an experimental gimmick, but I think it has a nice balance of demonstrating firsthand how AI can be integrated into a podcast, and acting as a nice channel for bringing BCG expertise into the episodes.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet