It’s extra tricky to navigate communicating with your customers when your product is consumed by children while being purchased by parents, like Lego Duplo:
The Australia-based team does a few really smart things in their show. They partnered with a parenting-focused podcast network Mamamia to produce the show. They themed both of the eight-episode seasons as “guidebook” addressing challenging aspects of raising toddlers. And they paired an experienced audio host Leigh Campbell with a child development expert Gen Muir.
I don’t see a ton of brands from children and parents jumping in with branded podcasts, so I was particularly excited to discover this one from Lego.