Way more companies producing branded company podcasts for internal, employee audiences should just make their shows publicly available to as a regular RSS feed. When the show content is about employee messaging or training without revealing sensitive company information, there are upsides both for employee discoverability / ease of use to having a public feed, plus the brand perception and recruiting benefits with outside stakeholders. I really enjoyed an episode of the Delta Airlines podcast:
Engage: The Podcast for Delta Pilots
The show is such a valuable resource for Delta’s pilots. The episode I listened to dug into the important issue of mental health support, especially when there can be reluctance among pilots to talk about these needs. There were a lot of great specific messages in the show - the value of the pilot peer support network; taking a more nuanced view of mental health as a continuum and the difference between treated and untreated issues. And while the show’s target audience is strictly pilots, as a consumer I felt reassured about the rigor and care Delta provides for supporting its pilots physical and mental needs to always be safe in the cockpit.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet