Industry associations represent an interesting model for branded company podcasts. The member companies have some shared goals for the health of the industry, and they have additional shared resources from the partnership.

Electric Perspectives

The parent organization, Edison Electric Institute, is an association of all US investor-owned electric companies. So naturally the focus of the show is the electric industry. They tie in smartly with the collaborative nature of the institute, with each episode sponsored by a different member company. That shares the load, both in terms of content expertise and resources to produce the show.