If you have a brand that is erudite and intellectual, just embrace it in your branded company podcast style as well. Hauser & Wirth is a collection of art galleries started in Switzerland but now across the globe.
The show is produced with Atlantic Re:think from The Atlantic, and I can see the thematic resemblance with another Atlantic show I like - American Metamorphosis. Edge of Reason is a short episode season - just six stories that wrapped up last week featuring “groundbreaking contemporary artists discussing the centuries-old Enlightenment principles that influence their work.”
I love that the show is not messing around and watering down the topics. The first episode, on “reason” goes super deep into philosophy and neuroscience and art. For the kind of art connoisseur who is visiting (and buying from) high-end galleries, this feels like a great way to deepen their experience and reinforce the artistic bona fides of the company.