We’re heading to Idaho today, for the branded company podcast from Frontier Credit Union:

DRGN SLYR

That’s not a typo, they are going for the vowel-less school of naming more commonly seen in startups and personalized license plates. There’s something to the fun and unfiltered style of the show that does fit though. The host is Steven Foster, Chief Marketing Officer at Frontier, and they use the show to talk to the founders and leaders of the local businesses that have been financed through the credit union.

I really like this approach that stands out among the credit union podcasts I listened to. Providing capital to growing businesses is a critical and inspiring aspect of the role banks and credit unions play in their community. The podcast is thus succeeds as startup success story interviews, while reinforcing the role Frontier plays in Idaho business.