If you offer a fun, experiential product or service, why not capture that essence in a company branded podcast? I can imagine that being the pitch behind Discover Universal by Universal Destinations & Experiences, since amusement park rides are about as joyful as you can get.
With some high-quality outdoor recording done in the park, or at least good reenactments in a studio, the show really brings the listener along on the ride experience. I listened to an episode about water rides at Universal Orlando, and it really highlights what a prospective guest or Universal superfan wants to hear about - how wet do the different rides actually get, and what are the insider tips to get the most out of a day at the park.
(Shoutout to the credited team: producer Michelle W. along with hosts Kari Ringer & David Brescia)