I’ve listened to hundreds of branded company podcasts for a single company, and on some occasions as a partnership between two companies. But I’ve found very few industry-wide branded podcasts, like this one for medical devices:

DeviceTalks

It might be easiest to describe the show as a collection of recurring episodes featuring the different sponsor companies. Overall the show is from MassDevice, which is a media company focused on medical devices. Individual episodes have sub-branding, like the episode I listened to in the “Abbott Talks” category (Abbott Laboratories).

The episode itself was a deep dive into the history of a particular medical device from Abbott at a big milestone anniversary. The content will appeal to people in the industry who want to hear the back story. Interestingly given the sponsorship structure, the show also has ad breaks for other companies in the healthcare industry.

Very interesting concept, and now I’m on the lookout for other “branded industry podcasts”!