Consulting firms’ branded company podcasts are some of my favorites, both because I used to work in consulting and because they have so many great thought leadership shows. On Brands In Audio we now include three podcast from Bain & Company, though we could easily be missing some:

Customer Confidential: Untold Stories of Earned Growth

I learned about this show from my Uber coworker Ankit Tandon as there was a recent episode talking about the customer data analysis in our space of online food delivery. That was already a fun, unexpected connection between work and branded podcasts. But it turns out that the guest on the episode, Dan McCarthy, is a college classmate and friend!

The show is a great showcase of Bain’s work with clients and bringing in external partners that are part of their consulting services. It can be really tough to bring inherently visual and text heavy topics like customer data analysis to an audio medium, but host Rob Markey and the team do a great job bringing it to life.