When a podcast brings on a brand as an overall sponsor of the show (incorporated into show logo, description, and host-read ad) there can be a significant shift if the sponsoring brand changes. I noticed that recently with:

CRAFTED

The show is hosted by product leader & former public radio host Dan Blumberg. He worked at WBEZ and WNYC on shows like All Things Considered and Morning Edition. CRAFTED has interviews with tech leaders that benefit from Dan’s journalistic expertise. I noticed the show a while back with a title sponsor Artium. It recently revamped now with the tech software company Docker. Hopefully that’s a sign of ongoing financial support and commitment for the show!