Sometimes its best to not overthink it on the concept and style of a company branded podcast. Benjamin Moore manufactures paint. Their podcast tells you exactly what to expect:

Coverage: A Podcast About Paint

There’s not a clever theme that only tangentially connects to the brand. There’s not a journalist guest host. The host is former painter and now Benjamin Moore marketing leader Greg Bunting. The guests are owners of painting small businesses. Even the show art is simply a painted wall!

And the podcast, with production partner Jar Audio, does what I expect they set out to do. Make a show that celebrates the people devoting their lives to painting, inspiring others in the business, and reinforcing how Benjamin Moore is tightly connected with the painting community.