I said recently I hadn’t found many branded company podcasts that are coordinated at the industry level, but I realize now that’s just because I hadn’t been looking in the right spaces. Cardinal Health is in the top 20 of the Fortune 500 (lots more of these major corporation podcast reviews are coming up), and they produce a podcast through the Pharmacy Podcast Network.

Counter Talk

First on this individual show - the episode I listened to featured host Jason Callori from Cardinal Health in conversation with a panel of pharmacists. Even without being that familiar with Cardinal Health’s business, I can see how the podcast ties in. They are providing a platform to celebrate the exact type of pharmacies they work with through highlighting the voices of expert, respected individual pharmacists. It all works nicely together to reinforce the value of the company and their customer relationships.

I’m keeping an eye out now for more of these industry-focused podcast production companies like the Pharmacy Podcast Network. It’s clearly a great way to carve out a niche and build a business handling the specialized skill of podcast production combined with industry expertise.