Podcasts have a great ability to immerse the listener into the story, and that’s a good fit for branded company podcasts that can turn guest discussions from a back and forth information gathering exercise, to a story where you feel what they were going through. Check out how that’s done in the podcast from Red Hat:
I listened to the “You Can’t Automate The Fire” episode in their new season about the hot topic of automation in software. Talking about software use cases and implementations can get tedious quickly. It’s a testament to host Jamie Parker and the team to make the episode all about walking in the shoes of the guest, in this case Vincenzo Sposito or Discover. More shows could deviate from the standard interview format and follow this lead to treat it as an in-depth case study, where the guest is walking through the experience, emotions, and decision making that they went through.
Speaking of the team, Red Hat the show’s contributors laid out in the transcript, so giving them a shout out here as well! “This episode was produced by Johan Philippine, Kim Huang, Caroline Creaghead, and Brent Simoneaux. Our audio engineer is Robyn Edgar. The audio team includes Leigh Day, Stephanie Wonderlick, Mike Esser, Nick Burns, Aaron Williamson, Karen King, Jared Oates, Rachel Ertel, Carrie da Silva, Mira Cyril, Ocean Matthews, Paige Stroud, Alex Traboulsi, and Victoria Lawton.”