Instagram is going big with their new branded company podcast:

Close Friends Only with Instagram

On the one hand listening to the first episode with Doja Cat and Ice Spice might make you feel acutely old, if like me you can’t follow all of the memes and slang peppered through the 1:1 conversation between the musicians. But that’s largely the point - the podcast is focused on youth pop culture and trends, and the episode is a concentrated dose of that throughout.

This is just the first episode of the podcast, produced by Sun-ny Side Up and The Unwell Network (mega podcaster Alex Cooper’s new media company). This interview worked really well - with the comfortable dynamic between the guests and the curated Q&A topics that got them sharing about how they engage with Instagram. Given the brand and production involved, I expect to see a lot more buzz-worthy celebrities involved in future episodes.